Columbia Journalism Review |
The secret cost of pivoting to video
Columbia Journalism Review There are four reasons the pivot to video has failed: faulty metrics for measuring the audience; trusting other platforms, like Facebook, to do the hard work of distribution; low-quality video production and weak technological support for video content ... |
source http://news.google.com/news/url?sa=t&fd=R&ct2=us&usg=AFQjCNFrRUZNf6i3lz41NNHvjVOjF7wEEw&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=t4TKWci6OIKR3AGx3bKoDQ&url=https://www.cjr.org/business_of_news/pivot-to-video.php
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