As branded content pivots to video, publishers face new challenges
Digiday Stephanie Losee, head of content for Visa's corporate communications, sees pitches from two types of companies. One is video production houses or artists with a record of creating successful branded content that are proposing to work directly with the ... |
source http://news.google.com/news/url?sa=t&fd=R&ct2=us&usg=AFQjCNGvXo4lyH5pMr__MJE3MR8KxnRiqQ&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=lPD_WYi7I9Sj3QGoqru4CQ&url=https://digiday.com/media/branded-content-pivots-video-publishers-face-new-challenges/
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