Business Insider |
A new breed of social-video specialists is stealing business from old-school, TV-obsessed ad agencies
Business Insider "You've had this 50-year precedent of brands working almost exclusively with [a single core agency] on creative work, and the last five years that's been cannibalized," Blume said. "For us, you've got a social strategy on one hand and influencer talent ... |
source http://news.google.com/news/url?sa=t&fd=R&ct2=us&usg=AFQjCNHgDOdud-eexIs6YHyiDTJ5jj-J6A&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52779730734857&ei=a6A9WoigLM-73gGVrp_wBQ&url=http://www.businessinsider.com/a-new-breed-of-social-video-specialists-are-stealing-business-from-old-school-tv-obsessed-ad-agencies-2017-12
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