Nieman Journalism Lab at Harvard |
RIP Pivot to Video (2017–2017)
Nieman Journalism Lab at Harvard There is no evidence consumers want more video, and video production is expensive, logistically difficult, and hard to scale (read Heidi Moore's excellent CJR piece for more on this). There are early signs that even ad buyers are realizing video isn't ... |
source http://news.google.com/news/url?sa=t&fd=R&ct2=us&usg=AFQjCNHJErex8kKGmuant22gYzdlyf0U6Q&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=sJI2WoCyGY6o3AHahIGQAg&url=http://www.niemanlab.org/2017/12/r-i-p-pivot-to-video-2017-2017/
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