Monday, 25 June 2018

How Technology Is Changing Ad Agency Structures - eMarketer


eMarketer

How Technology Is Changing Ad Agency Structures
eMarketer
The automation of ad buying has forced agencies to rethink how they utilize ad tech. Don Vega, principal media trader at Goodway Group, spoke with eMarketer's Ross Benes about how emerging technologies are leading ad buying firms to reorganize ...



source http://news.google.com/news/url?sa=t&fd=R&ct2=us&usg=AFQjCNGhkyuTlwzKxtX-35AI7JSw0I-5ew&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=fcAwW5juLIuj3QHh55_ICw&url=https://www.emarketer.com/content/how-technology-is-changing-ad-agency-structures

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