5 Tips for Delivering Deeper Consumer Connections via Video - Adweek

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5 Tips for Delivering Deeper Consumer Connections via Video Adweek Pay attention to production: Only 5 percent to 10 percent of current video budgets are spent on production, while 90 percent to 95 percent is spent on distribution, which presents a real problem because, if you're not making a good video, who is going ...

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