Friday, 3 August 2018

Primetime: How and Why to Leverage Video as Digital Ad Spend Surpasses TV - Adweek


Adweek

Primetime: How and Why to Leverage Video as Digital Ad Spend Surpasses TV
Adweek
Intuit, for example, masterfully used video in a recent campaign on multiple platforms to increase its brand awareness. The centerpiece—an animated story about a robot—aired during the Super Bowl, on social media platforms and on the company's website.



source http://news.google.com/news/url?sa=t&fd=R&ct2=us&usg=AFQjCNF9ONfSsMW7xAa-xMBd38r-FrZXbA&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=CGJkW8C4ApKV3QHG-aLIDw&url=https://www.adweek.com/digital/primetime-how-and-why-to-leverage-video-as-digital-ad-spend-surpasses-tv/

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