What makes this year's Super Bowl ad from Yellow Tail wine so successful? It isn't about the wine. It's about an emotion that we all love to experience. Namely ...
source https://www.forbes.com/sites/cathyhuyghe/2019/01/31/behind-the-scenes-at-the-yellow-tail-super-bowl-ad-or-how-wine-brands-can-best-use-video/
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