Ad buyers see promise in Snapchat shows, grumble at prices - Digiday

Ad buyers see promise in Snapchat shows, grumble at prices Digiday In March, Digiday reported Snap was talking up a “Snapchat Shows Initiative” to agencies, an effort to bring more exclusive, TV-style programming to Discover. It's gotten a warm welcome from video production partners like A+E Networks, NBCUniversal and ... and more »

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