Nestle Japan CMO Masafumi Ishibashi on brands as publishers - Digiday

Nestle Japan CMO Masafumi Ishibashi on brands as publishers Digiday Even with an owned media platform running, most marketers falter at digital video production. “In actuality, the costs to shoot a 10-minute short movie and 30-second TV spot are nearly the same,” said Ishibashi. “The part that makes a commercial cost ...

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