Markets Insider |
PF Chang's ditched traditional ads and now the casual dining chain is outperforming its competitors
Markets Insider Chambers decided to overhaul the chain's marketing with a digital focus, bringing the bulk of its creative and digital efforts in-house. It only works with three outside partners today: a media agency, a PR agency and a video production company ... |
source http://news.google.com/news/url?sa=t&fd=R&ct2=us&usg=AFQjCNFpc9G3_mcUHlSvZrDY1Fdzu6nX9Q&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52779579223284&ei=y9yRWcCxLsea3gHj7oCwBA&url=http://www.businessinsider.com/why-pf-changs-ditched-traditional-advertising-2017-8
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