AdExchanger |
Video Increases The Importance Of Agency Transparency
AdExchanger Video production is just one element of the brand-agency relationship that should have more transparency. More is at stake with video, where CPMs are higher and quality inventory is scarce, yet video ad fraud is twice as high as display ad fraud ... |
source http://news.google.com/news/url?sa=t&fd=R&ct2=us&usg=AFQjCNFPfQwrWLpL5Aq542KLcUWgQyRTKg&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=72O2WYjEIMOazAKXupX4Bg&url=https://adexchanger.com/tv-and-video/video-increases-importance-agency-transparency/
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