Friday, 22 September 2017

Why one of Facebook's most successful video publishers had to scramble to re-think its whole strategy to cash in on ads - Business Insider


Business Insider

Why one of Facebook's most successful video publishers had to scramble to re-think its whole strategy to cash in on ads
Business Insider
But now, they've got to rethink their production operations to make longer videos, and the videos need to be shot and edited accommodate ads seamlessly, without turning people away. It's hard not to feel a bit of algorithm and business-model whiplash.

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source http://news.google.com/news/url?sa=t&fd=R&ct2=us&usg=AFQjCNFW835bLPLysEZNcd9QvjYy3o1WQA&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52779614017138&ei=jyzFWeDQLtK33gHxgI3QCg&url=http://www.businessinsider.com/tastemade-has-shifted-its-facebook-video-strategy-to-longer-videos-2017-9

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