The Documentarians: How Patagonia's Video Content Is Redefining Brand Storytelling - The Content Standard by Skyword

The Content Standard by Skyword

The Documentarians: How Patagonia's Video Content Is Redefining Brand Storytelling The Content Standard by Skyword A new visitor to Patagonia's YouTube channel might be surprised to find a load of video content that seems to break every marketing best practice. Most videos fly past the 30-to-60-second window to the 20-minute mark. Topics range from playlists ... and more »

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